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A keyword gap example in five short steps

The idea of a content gap is easy. Seeing one worked through is what makes it click. Below is a content gap analysis example in five short steps, using a made-up company so the numbers stay illustrative. The process is the real one; swap in your own site and rival.

Competitor keywords for Google Ads in five points

Looking for competitor keywords for Google Ads? Here is the short version in five points: what you can see, what nobody can see, and where to spend money first.

Websites like a competitor, in five short points

Looking for websites like a competitor? Five points cover what you need to know, from what "like" means to what a lookup costs.

A quick competitor SEO check in five short steps

A quick competitor SEO check is the short form of a full analysis. You look at one rival, answer five questions, and walk away with one or two things to do this month. It fits in a lunch break and needs no spreadsheet.

Find competitors' ads in five short stops

Want to find competitors' ads, and through them, competitors you did not know you had? Anyone paying to reach your buyers is in your market, whether or not they rank in Google. Here are five stops, each short.

A competitor analysis example: one invented company and five rows

A competitor analysis example teaches more than a blank template, because you can see what the filled cells say. Here is one, taken from the worked case on the seogeoaeo.ai blog: an invented company, four invented rivals, round numbers made up to show the method, and every domain on .example, a…

A competitor backlink analysis tool in five short points

A competitor backlink analysis tool shows you which sites link to a rival, so you can see where its authority comes from and which of those sites might link to you too. Here is what that kind of tool can and cannot tell you, in five short points, using seogeoaeo.ai's Backlink Finder as the worked…

Is Semrush worth it: five checks before you renew

Is Semrush worth it? That depends on how you use it. For a team that works in it every day, usually yes. For a person who logs in a few times a month, usually no. The five checks below take about ten minutes and tell you which side you are on, and what to use instead if the answer is no.

Is SpyFu accurate? Five short points

Is SpyFu accurate? For the ads a competitor shows, it can be close to exact. For the keywords a competitor bids on, its clicks and its spend, no third-party tool can be exact, SpyFu included, because Google does not publish that data. Here is the short version in five points, plus where to get the…

Is Ahrefs worth it? Five short points

Is Ahrefs worth it? For a team that works in it daily, yes. For someone who logs in twice a month to look at a rival, usually not. Five short points to help you tell which one you are.

Is WebSite-Watcher free? What the free edition covers

Yes, WebSite-Watcher free exists, and it is a real edition rather than a time-limited trial. Aignes calls it WebSite-Watcher Free and offers it as freeware for Windows with no ads, no nag screens and no account. The catch is in the limits. Here is what you get, what you don't, and the free and…

Visualping vs Wachete in five short points

Visualping vs Wachete comes down to one question: do you want to see a change, or count it? Visualping is built around screenshots and visual comparison. Wachete is built around text, numbers and history. Here are five short points that settle most cases, and a third tool to try if neither one fits…