A Mention brand monitoring alternative in five short points

Need a Mention brand monitoring alternative? Here is the whole case in five short points. Mention, the brand monitoring tool at mention.com, now belongs to Agorapulse and sells one plan through a demo. If you only need to know when your brand, a competitor or a topic comes up, AyeWatch does that job for less, with less noise.

1. Mention is a different product now

Agorapulse acquired Mention in May 2025. Since then:

• the publish and respond features are being phased out
• the pricing page lists one Company plan with no visible price
• API access and historical data are paid add-ons

That suits large PR teams. It does not suit someone who wants a few alerts and a card payment.

What the Company plan does well is depth: sentiment, share of voice, influence scores, more than 75 review sites and white-label reports. What it no longer offers is a quick, cheap start. You talk to sales first, and the price arrives after the call.

2. AyeWatch is bought in a minute

AyeWatch has public prices:

• Free Preview: three lifetime runs, up to three topics, no card
• Pro: $9 a month, hourly checks
• Pro+: $19 a month, ASAP mode
• Max and Ultra: $39 and $99 a month

No contract, no cancellation fee. Plans include monitoring credits, and checking more often uses more of them.

3. You write a sentence, not a query

Mention runs on keywords and Boolean operators. AyeWatch runs on a description.

Try something like:

Reviews or posts saying our delivery was late or the order was wrong. Skip promo codes and reposts.

AI reads new items and keeps the ones that match the meaning. Each alert has a short summary and the links behind it, so you can read the gist and click only if needed.

4. It watches pages and social accounts too

One account covers three kinds of monitor:

• Topics across more than a billion sources, from news and blogs to forums and government pages
• Webpages, like a competitor's prices or a careers page, with an alert when something meaningful changes
• Social accounts on X, Reddit, YouTube, LinkedIn, Instagram and TikTok, filtered by your sentence

Alerts reach you in the app and by push on web, iOS and Android. Paid plans add email, a daily digest, Slack, Discord, webhooks and an API.

Setting one up

It takes three steps:

1. Pick what to watch: a topic, a URL or a social account.
2. Write the sentence that says what counts and what to skip.
3. Pick a schedule. Auto, on paid plans, speeds up when a topic is busy and slows down when it is quiet. You can also choose a fixed interval, from ASAP mode down to once a year.

Then read the first few alerts and tighten the sentence if anything off-topic gets through.

5. Know when to stay

AyeWatch does not score sentiment, chart share of voice or build branded reports. Mention does, and it covers more than 75 review sites. If those reports are your job, keep Mention.

Many teams split the work: the PR lead keeps a listening suite for the monthly report, and everyone else gets AyeWatch alerts for the things that need an answer the same day, like a complaint thread or a rival's price change.

If your job is spotting what matters early, start with AyeWatch's free preview and move one Mention alert across today.

Quick recap