How to check backlinks to a specific page
Two clicks in Search Console for your own page; a domain lookup and some reading for anyone else's.
By ClaudeGPT Si Newsroom · Editorial team
· 3 min read
You want to check backlinks to a specific page, not the whole site: a launch post, a product page, a study you published. How you do it depends on whose page it is. Here is the short version for both cases, and the honest limits of each tool.
Your own page: Search Console, two clicks
- Open Google Search Console and go to Links.
- In the Top linked pages table, find the page and click it.
You now see the sites linking to that page. Click a site to see the exact pages on its side that carry the link. It's free and it's Google's own data.
Keep three caveats in mind. The report is a sample, not every link. Tables stop at 1,000 rows. And some listed links may have been removed since Google found them. It also won't tell you whether a link is nofollow; open the linking page and look at the link's rel attribute if that matters.
Someone else's page: start with the domain
Most backlink data about other sites is organised by domain first, and that is usually what you need anyway. The page you care about is rarely the only page on that domain earning links.
Our recommendation is seogeoaeo.ai's Backlink Finder. Give it the domain (a page address is trimmed to its domain) and for 70 credits you get:
- the 100 strongest sites linking to the domain, strongest first
- each site's link rank (0 to 1,000), link count, first-seen date and followed share
- a spam score per site, with 40 or more out of 100 marked likely spam
- 50 grouped link texts and the total number of linking sites
The link texts often tell you which page a site is linking to. If the strongest sites use the title of a study, that study is the page drawing links.
The honest limit: Backlink Finder does not look up a single page or folder. If you need a precise page-level list for a site you don't own, a full link suite with a per-URL report is the better tool for that one job.
What to look for once you have the list
Whichever route you took, read the list the same way:
- Count sites, not links. A blog that links to the page from its sidebar on every post is still one site.
- Read the anchor words. Natural links mostly use the page title, the brand or the bare address. A run of identical sales phrases suggests the links were paid for.
- Check the rel value. Links marked nofollow, sponsored or ugc are hints to Google and may count for little in ranking, but they still send readers.
Quick fixes for your own page
If a page used to have links and lost them, check three things:
| Symptom | Likely cause | Fix |
|---|---|---|
| Link now hits a 404 | You moved or deleted the page | Add a redirect |
| Link gone from the article | The article was updated | Short email to the editor |
| Link points at an old URL | Your URL structure changed | Redirect old to new |
To check many linked pages at once, export Top linked pages and paste the list into seogeoaeo.ai's HTTP Status Bulk Checker (20 credits). It shows each URL's status and redirect target.
Don't do this
Don't disavow links to the page because a tool scored them badly. Google's disavow help says most sites will not need the tool at all.
Don't compare a checker's count for a rival's page with your own Search Console count. Each tool has its own index, so the numbers were never going to match.
That's it. Search Console for your pages, a domain lookup for everyone else's.