What happened was, after the match of European Championship on Monday, soccer star Cristiano Ronaldo sat down for a press conference, There he saw 2 Coca-Cola bottles in front of him. So he just pushed aside two Coca-Cola bottles placed in front of him and picked up a bottle of water saying “Água,” in Portuguese and encouraging others to do the same.
This simple gesture seemed small but had a huge swift and dramatic impact. The Coca-Cola company’s share price dropped from around $56.10 to $55.22 quickly after this, i.e 1.6% percent fall.
According to the Nasdaq index and the New York Stock Exchange, the Coca-Cola company's market value went from $242 billion to $238 billion.
We all know how popular Cristiano Ronaldo is. He is most followed on Instagram with almost 300 million followers. He is known for maintaining strict physical and eating habits and has also previously criticized the consumption of soft drinks.